How Influencer Marketing Can Impact Your SEO?

What is Influencer Marketing?

Businesses do influencer Marketing with the sole aim of establishing trust with their audience. It involves companies collaborating with popular people with a social media following to promote their brand.

In essence, this is done to boost brand awareness and exposure.

For a short period, businesses borrow a particular influencer’s trust from their followers and use it to gain their trust to sell their products.

At the grassroots level, influencer marketing is based on the power of word of mouth.

For example, when young users hear from someone they can relate to that brand’s face cream that doesn’t have side effects, they feel assured and might consider buying it.

A survey by marketing agency Mediakix found that 89% of marketers interviewed felt that ROI from influencer marketing is better than other channels. The report also found influencer marketing delivers 11x higher than other digital marketing methods.

In eight years, this social media marketing brand has grown from a $1.7 Billion industry in 2016 to $24 Billion in 2024.

The trick is to filter through fake and ineffective influencer profiles. Also, today, as almost everyone has taken up the role of an influencer, it is important to pick the ones that produce quality content and those that don’t mislead the audience.

How Influencer Marketing Can Impact Your SEO/Rankings?

Social media has proven to have no direct effect on SEO or page rank. However, it is a uniquely useful tool for building trust and credibility with your target audience.

Studies also show such profiles directly influence a user’s choice and help them decide on a purchase. A report shows that 80% of 3,600 users surveyed bought something based on an influencer’s suggestion.

This shows that ROI, direct profit, and the online reputation of a business can be boosted to a large extent with the help of influencers. And this directly affects SEO and how Google views your business online.

Read on to find seven ways they affect your SEO and rankings.

1. More Visibility Leads to Increased Organic Traffic

Web traffic is one of the highest-ranking factors for page rank. Google has repeatedly emphasized this, according to Moz. And increasing the attention you get online will directly help boost this number.

This is where influencers come in handy. With influencers, visibility is one of the most significant advantages.

They draw the attention of their followers to your website. They let you borrow the trust they have formed with their audience.

This can be achieved by asking them to produce optimized, keyword-rich content with backlinks to your site on platforms like Instagram, YouTube, and Facebook.

In these platforms, 62%-65% of all users access influencer-generated content.

2. Influencers Are Great Content Creators

The backbone of SEO is content. Google is very particular about websites having authentic, non-plagiarized, optimized content that is informational and knowledgeable to its users.

And businesses are now working with influencers to get this done. Instead of writing about trending topics, they make interactive videos, polls, Q&A sessions, infographics, and more.

An influencer in your niche will be an expert on topics that work with your target audience. Hence, they make great content creators that boost your authenticity and overall SEO.

Insist on brainstorming with them to develop ideas, content topics, campaigns, giveaway contests, and more. Make sure your brand ideology doesn’t get diluted.

3. Big Boost to Brand Awareness

Every brand needs brand awareness. Regardless of the size and market share, all companies must constantly promote their brand.

Everyone knows about Levis, but they haven’t stopped doing promotional campaigns, singing celebrity endorsements, etc.

This comes in handy, particularly during the launch of a new product, opening new branches, and widening the customer base. It helps you greatly to stay relevant.

And the main mantra of influencers is their relevance and creation of time-bound content. They come in handy to establish your brand’s dominance in your industry. This is a great way to stay on top of the competition.

4. Generate Backlinks from Influencer Content

Backlinks are one of the strongest factors that will boost your page rank. It establishes your domain authority. It mainly conveys to Google how valued and authoritative your website is.

One way to earn non-paid backlinks is to email your content to editors, experts, markets, and marketing agencies. Another way is through influencers.

Do not directly lead customers to your sales page or product.

Backlinks should provide users with valuable content. Instead, urge influencers to share links to articles, infographics, and surveys on your blog and website.

They can attach these links to their interactive video profile on Instagram.

“The same can be done on Twitter during live sessions and in the YouTube description section,” says Sayani from Ace Blogger Outreach.

5. Combine Keyword Research with Influencer Generated Content

Keyword-rich content is the second direct way to get a high SERP after backlinks.

After doing your due research, note down-trending keywords relevant to your niche. Collaborate with your influencers and incorporate these in their content.

Make sure they speak/write/discuss trending topics as per Google Trends information.

For an extra hit, ask them to include these keywords in the meta tag, header tags, and description while replying to followers in the comment section.

Hashtags are also an excellent way to increase your keyword count.

6. Become More Noticeable on Social Media

A survey by Rakuten Marketing said that 70% of all women users interviewed on Instagram, while 64% of men preferred Facebook to view content produced by influencers.

This data shows the benefits your social media handle can reap from influencer marketing. There will be renewed attention on your handles, which is great while rebranding, launching new products, and more.

In the same survey, 50% of users said they would follow an influencer for brand discovery. This enables brand exposure and the generation of followers for your brand. Social media-influencer marketing adds to your SEO profile, too.

7. Establish Brand Credibility and Trust

Word of mouth is a popular technique that users trust more than paid advertising. Recommendations by family and friends go a long way in increasing the credibility of your brand.

And influencers act as your brand’s friends and enable their followers to gain that trust factor.

A survey by Nielsen shows that 92% trust recommendations more than brand advertisements. Another separate study by Twitter shows that people trust influencers as much as friends and family.

Gaining trust leads to organic traffic, which in turn leads to higher click-through rates, and with the help of on-site SEO, you convert these into active sales. All these directly affect your SEO page rank.

7 Useful Influencer Marketing Tools To Increase Your SEO/Rankings

Like how Google Analytics measures SEO progress, similarly, there are a handful of reliable tools available to track the effectiveness of influencer marketing.

They measure performance reach and lead to customer conversion rate.

Some tools are designed to streamline your content strategy, while others help find the right influencer with a niche keyword search.

According to each company’s specific goal, one can get customized progress reports from these tools. They devise different plans for different social media platforms.

This way, you can direct resources and workforce at a particular snag. These apps will help you pinpoint glitches much faster.

Scroll to read more about seven influencer marketing apps that can increase your SERP rankings, organic traffic, social media presence, and overall online reputation.

1. BuzzStream

Buzzstream is a popular app among online marketers because it ranks influencers based on various factors.

This includes domain authority, Moz ranking, the strength of inbound links, and more. All these are crucial factors that build your SEO profile.

Also, it gives a complete analysis of their profile, the kind of content they produce, the keywords they use, etc. This information lets you decide if a particular influencer will align with your company’s goals and ideas.

The stand-out feature of this app is that it lets you create and send simple, clear-cut emails directly to your hand-picked list of influencers.

Its pricing is affordable and budget-friendly. Hence, it is a popular choice among startups and entrepreneurs.

2.

This is one of the largest platforms where companies can interact with 25 million bloggers and influencers.

If social media outreach is your primary goal, this is the platform for you. Ninja Outreach lets you explore influencers who are active on Instagram and Facebook.

It gives the user a free hand to choose between influencers based on essential metrics like keyword search, the number of followers, the extent of their reach, domain authority, and more.

This platform focuses on building strong professional rapport with influencers.

It lets you access individual articles, bloggers, and other companies based on your niche and keyword search.

3. Buzzsumo

This application works slightly differently from others. It focuses on competitor analysis and lets users devise a solid content strategy.

Its main goal is to provide users with trending content in their niche. Buzzsumo ranks influencer profiles and posts based on parameters like retweet ratio, average retweet, domain and Instagram authority, and more.

These will boost and complement your SEO metrics by increasing your website’s authority, a high-ranking factor.

Based on the content they create, you can directly add them to your list for future reference .

4. Followerwonk

This is a good campaign partner for brands wanting to expand their Twitter footing. Followerwonk’s strategy of analyzing influencers based on location and number of followers works very well on Twitter.

This is a great way to boost Local SEO because the application can find bloggers and content creators based on their location.

This method works well for regional brands with a local audience. Dentists, doctors, and lawyers with local practices can benefit the most from this.

With built-in Twitter analytics, one can monitor and track one’s Twitter profile.

5. Unbox Social

This upcoming platform for influencer marketing lets users understand and study their market with facts and figures.

It also allows you to spot nano and micro-influencers with a focused list of followers.

A person with only 10,000 followers can still benefit your cause if they produce content on specific content. Hence, the number of followers is not the only factor in picking a particular influencer.

With this platform, you can keep an eye on your competitors’ work and identify the areas in which you are lagging.

6. Pitchbox

Pitchbox is the best tool for those serious about boosting their SEO parameters. It focuses more on improving SEO than just one’s social media presence.

It incorporates SEO analytic tools like Majestic, SEMrush, and Moz. Its main goal is to provide users with influencer profiles that rank highest on domain authority and backlinking ability.

Due to its highly focused approach to SEO, Pitchbox is more expensive than other platforms. This is because it works to attain two goals- SEO and influencer marketing.

With their assertive email outreach, the platform says they have a response rate of 62% from influencers.

7. GroupHigh

Like Pitchbox, GroupHigh is one of the premium influencer marketing tools. This is because of its wide array of content, which includes 15 million posts from bloggers, journalists, content creators, and marketing companies.

One of its unique qualities is finding influencers based on their Ad Network. This is one feature that other platforms do not provide.

GroupHigh brings mainly Twitter, Instagram, and YouTube bloggers under one roof. Hence, it makes it a good choice for companies that wish to expand their SEO profile through content generation.

They also have an in-built CRM system to manage a company’s list of influencers.

Influencer Marketing and SEO FAQs

1. How To Find The Right Influencer For Collaboration?

First, identify your niche industry and do your keyword research. Next, jot down your campaign goals and what you want to achieve through influencers.

Then, pick the social media platform you want to run the campaign on. Finally, search for influencers who can work with the above findings using apps or otherwise.

Check their follower strength, interests, and communication skills before contacting them for a collaboration.

2. In What Ways Can Influencer Marketing Help My Brand?

Increased exposure and awareness of your brand is the biggest takeaway from influencer marketing.

Your products/services will be at the attention of your target audience. You can gain the trust of users and earn credibility for your brand.

Studies also show influencers help with getting a good ROI.

Most importantly, this significantly impacts SEO, and rankings will build your online reputation.

3. What Is The Best Social Media Platform To Carry Out Influencer Marketing?

Multiple reports have found Instagram to be an upcoming platform for influencer-generated content.

A study by Rakuten Marketing found that 70% of women and 64% of men prefer Instagram for this type of content. And 80% of users purchased it after viewing it.

For video marketing, YouTube would be the perfect place to start with.

Facebook and Twitter are two other platforms that are very popular for influencer marketing, and their reach is of mammoth proportions.

4. What Is Influencer Marketing?

Influencer marketing is the method of gaining brand exposure and awareness with the help of influencers.

They have a solid online presence and consumer following on popular social media platforms like Instagram, Facebook, and Twitter.

Influencers let companies borrow the trust they have cultivated to sell their products over the years.

Marketing based on this concept has also resulted in SEO and SERP rankings. This is an excellent way to create backlinks and keyword-centric content as well. All these are considered high-ranking factors by Google.