Your website is the hub of your business, one that should be optimized in such a way that it drives both traffic and conversions. After all, your website is your virtual storefront.
But conversions aren’t possible with a high bounce rate.
To catch those unfamiliar with bounce rate up to speed, bounce rate refers to the percentage of people who landed on any page of your website and then left without visiting any other pages.
If potential customers kept walking up to your storefront and then leaving immediately, you’d likely be pretty concerned.
It’s true – a high bounce rate signals that there’s a problem with your website. As a general rule, the most important pages of your website should not have a bounce rate above 50% (you can find out what your bounce rate on Google Analytics, which is a free tool).
Hubspot breaks this further in the image below.
Reasons For a High Bounce Rate
So, what’s causing your website’s high bounce rate?
That’s part of the problem. There’s not an easy way to tell. It could be a number of different things, such as:
People are not finding the information that they want (poor content – especially on your landing pages)
Poorly targeted keywords
The page is too slow to load
(Keep in mind that there are exceptions when some pages would naturally have a higher bounce rate, like a contact page).
Now, on to what you can do about the problem.
1. The Basics Part I: Make Your Content Better
Improving your content is always at the top of the list when it comes to decreasing bounce rates.
Now, this may seem like a tall order to accomplish in a week, but if you approach it strategically, as we will outline below, you could potentially see improvements in the next week.
It starts with Google Analytics. Looking at all of your published posts, start by searching from high to low bounce rate. Take notice of the pages that have a high bounce rate in combination with a low average time on site. If you notice this, it’s a clear indication that your content is the problem.
Next, target the pages with a lot of page views (and that also have a high bounce rate) first since these pages are driving a lot of traffic to your website.
To encourage people to stay longer on the page, here are some tips:
Ensure the content is recent and fresh (this will establish trust over time)
Aim for high-quality content (i.e. the basics are well-written, tailored copy – more on this to come – images like screenshots and infographics, actionable tips, a clear call-to-action, and usability – more on this in part two)
Consider adding a video to encourage users to stay on the page longer
2. The Basics Part II: Improve Usability
Improving the usability of your content is part of improving your content, but it is such an important part that it warrants its own discussion. When it comes to web content, there is nothing that will make a person click away faster than seeing a long block of text.
Visitors ultimately won’t be able to find what they’re looking for easily, so usability is key. Here are some tips:
Clear subheadings (i.e. make your content easy to skim)
Lots of whitespaces (Hubspot’s blogs are a great example of this)
Bullet points to highlight key points or benefits
Bolded keywords where necessary (but in moderation)
End your content with a subheading for your conclusion
3. Draw In the Right Visitors
This is all about attracting people who are going to be most interested in your content. Your content might be considered high-quality (i.e. it’s written well, you’ve included images, etc.), but if you’re not targeted the right people, the content is not going to all that valuable.
There are many aspects of drawing in the right visitors, but here are some key takeaways:
Target high-value keywords (in essence, the key is to target the keywords that would cause people to stay and read that content.) High-value keywords are not only important for low bounce rates but also engagement and conversions.
Write useful meta descriptions for every page (ensure that they are roughly 155 characters long, include the target keyword and include a call-to-action).
Create several landing pages (these improve click-through-rate) and include the same types of high-value keywords on your landing pages as mentioned above).
4. Increase Your Page Load Time
This one is a relatively simple fix. Again, when it comes to the Internet, people do not have the patience to wait for a page to load. In fact, a general rule is that you’ve got about two seconds.
There are a lot of things you can do to increase your page load time, but the some of the easier fixes are to remove any non-essential plugins, avoid pop-ups and change any external links so that they open in a new tab).
5. Little Known Ways to Decrease Bounce Rates: Credibility
The last and final tip we have won’t decrease a high bounce rate in a week, but over time it can have a positive effect. That tip is to put some thought into creating credibility. Credibility creates trust in your content.
When readers trust your content, they are more likely to spend more time reading it.
Having a beautifully designed website, having your address and phone number visible on your website, including testimonials as well as links to websites that have linked to you (or even links to previous guest posts) are all ways to establish credibility and trust with your reader.
Remember, if all of these things have come together well – the right visitor, a high-quality article, and trust – all it takes is one great article to work its magic.
The Bottom Line
A high bounce rate may signal that there is a problem with your website, but at the same time, it’s a problem that can be fixed by applying the above foundational principles – good content, usability, drawing in the right visitors and increasing your page speed.
If you’ve had problems with a high bounce rate in the past, what did you do to fix the problem?
Here are a few other metrics that you should keep tabs on if you want to improve your website.
About The Author:
Arash Asli is at the forefront of business growth helping SMBs grow their businesses, as CEO of Yocale.com, an online scheduling, and marketing platform. His thought leadership has been featured in major publications including Forbes, Huffington Post, and Inc. He is honored to have been named the Business in Vancouver’s Top Forty under 40 business executive. https://business.yocale.com/.
Much has changed in search engine optimization over the years. As search engines tweak and update their algorithms and the technologies they use, changes in SEO strategies are only to be expected. In 2017, what techniques and methods are deemed effective? How different is on the page and off page SEO in 2017 from how it was done before?
This post aims to provide a comprehensive summary of the most important and arguably most effective strategies in search engine optimization. The points presented here take into account the changes search engines have implemented, Google in particular.
On Page SEO
These are the techniques that need to be implemented on the actual site or blog. These are aimed at optimizing the structure, content, and other elements of a site to make it search engine friendly.
Ensure good content
The cliché “content is king” still holds in will likely remain the case in the years to come. Good content is the most important component of on page search engine optimization. This means that your content should be original, readable (for humans), and valuable. Always avoid filling your content with fluff. Make sure that it offers real value to readers. Don’t just copy and paraphrase or spin content from another site. Also, take note of your content’s word count. Having it too short or too long is a no-no. Generally, it is advisable to have at least 700 words on a page.
If you are targeting visitors from a specific region with a different language, it would help localizing your content or having a section of your site with texts in the local language. Good content means relevant content the intended audience can easily connect with. What better way to do this than by using the local language, local idioms, and cultural references that are more relatable to local audiences. You may need the help of a website localization service provider for this. Don’t take localization lightly. It’s not something you can accomplish using automatic online language translators. Remember that you also need to translate the keywords and use them properly and naturally in the content, so you need to be sure what are the best-translated keywords to use.
Create a pleasant user experience
This is about the layout, structure, and navigability of your site. It’s important to create a site or blog that create a good impression. It should be easy for readers to find their way around the site, to go the important pages. The site’s design should be able to hold a visitor’s attention and guide them to the sections or content that matter. Consult site navigation best practices. If you publish long articles or gallery-like content (images with captions/descriptions), avoid making it obvious that you want your readers to create several page impressions. Don’t divide a long blog post, for example, into separate pages with only less than 200 words on each page. If you publish gallery content (or a presentation with multiple slides), as much as possible, provide the option to let readers view everything on one page.
On the other hand, page loading time should be low, less than two seconds as much as possible. Speed affects user experience as well as the consequent search engine ranking performance of a site’s pages. Moreover, don’t forget to optimize for mobile internet users. The number of mobile internet users has already exceeded the number of those who access the internet through desktops. It only makes sense optimizing a site for the sake of mobile internet users. To avoid having to create and maintain two versions of a site (desktop and mobile versions), it’s advisable to just use a responsive web design.
Diversify keywords and mind your keyword density – aim for natural keyword insertion
Use diverse keywords but make sure you are not over stuffing your content with them, and that everything looks natural. Keywords are important but their use shouldn’t appear like they’re being forced into the content. Aim for a keyword density of only 1% to 3%. Don’t use several keywords close to each other. Don’t insert all or most of your keywords in just one paragraph. Also, don’t make a sentence suit a keyword. It should be the keyword that needs to be modified to make it suit the sentence or the thought that needs to be conveyed.
To diversify your keywords, try to change the order of the words in them. For example, instead of using “smartphone cases” through and through, you can use “cases for smartphones”. Additionally, try to use synonyms and LSI keywords. Explore the many different possible other keywords your target readers would use to find your site or pages on your site. Use modifiers or adjectives in your keywords.
LSI, by the way, is an acronym for Latent Semantic Indexing, and basically, LSI keywords are keywords that are semantically related to a primary keyword. You don’t have to spend a lot of time trying to figure out what LSI keywords are and how to generate them. You can just use online tools for generating LSI keywords for a primary keyword.
Don’t forget the right URL/permalink structure, meta tags, meta description, and other standard SEO elements
In 2017, the basics still matter. Don’t forget to have your keywords in your URL and to have a URL structure that makes sense (usually something that reflects a page’s or blog post’s title). Avoid having random numbers and letters in your URL and make sure you don’t use special symbols for the URL or blog Permalink. Be sure to add appropriate page titles or meta titles for all of your pages. The trio of the meta title (or page title), meta description, and meta tags can still be useful for SEO in 2017. If you are optimizing a business website, it also helps to add your NAT address or contact to boost your local search ranking.
Optimize your images
Images don’t only attract and keep the attention of readers on your site’s pages. They can also be optimized and be useful in improving your site’s ranking. Basically, for images, you need to add descriptions and alt texts. These are details search engines can see images. These help search engines in evaluating the usefulness and relevance of content or a page. Mind the sizes of your images, though. Avoid using too large images as they can slow down page loading time and negatively affect a page’s ranking.
Do proper internal and External Linking
Linking is not yet passé. It may not be that hyped up as before but links, still, do matter. For good internal linking, be sure to use natural anchor links that can invite readers to click on them. The anchor text does not have to be similar to the post or page title it is being linked with. Don’t overthink it. Just make sure it makes sense and that the links are not “nofollow” links. Additionally, try to link deep. Find posts or pages in your site that could use some visitors. Internal linking should help expose many pages of your site to readers. Don’t overdo your internal linking, though. A couple or so internal links should suffice.
On the other hand, for external linking, you need to make sure that you are only linking to relevant authority links. Limit your links to established resource sites or blogs. Ascertain that you are not linking to your competitors lest you help them rank better in search engine results. You may also try linking to sites that might link back to you. You can contact a blog, for example, and ask if it would be possible to do a link exchange.
Off Page SEO
Off page, SEO is usually the more tedious aspect of doing search engine optimization. This is because the techniques involved require more effort. Nevertheless, it’s off page SEO that has a bigger role to play in boosting a site’s search engine results page (SERP) ranking. On page, SEO is mostly about making sites or pages visible to search engines. It’s the off page part that significantly influences performance in SERPs.
The following strategies are still effective in doing SEO in 2017.
Social Media Promotion
Promoting sites on social media or enhancing social media engagement is a very important part of doing off page search engine optimization. It’s important to maintain a presence in the top social media networks at present, such as Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram. Just make sure that you follow the terms of these different social media networks to avoid getting suspended or blocked. On Facebook, for example, you need to create a Facebook page instead of a typical Facebook account (for people) otherwise your account may be suspended since standard Facebook accounts are supposedly only for real people.
Social Bookmarking
Social bookmarking sites such as Delicious, StumbleUpon, Digg, Slashdot, and Diigo may no longer be that popular but they can still be useful in spreading the word about sites or pages and in lifting your SEO efforts. Use them especially every time you post new content.
Forum and Q&A Engagement
Forums may be old but they’re not passé. There are still many who use forums. In fact, many use forums to share information and discuss Bitcoin (and Bitcoin certainly isn’t old stuff). Your site can benefit from the mentions and links it can get in forums and question and answer sites. Promote your site in forums and Q&A sites such as BBPress.org/forums, addthis.com/forum, answers.yahoo.com, askville.amazon.com, quora.com, and blurtit.com.
Directory Submission
Another old SEO strategy for getting authority links is directory submission. This strategy, though, is still useful in 2017. Submit your site to as many directories as possible, especially in established ones such as Dmoz.org, Technorati.com, Alwebdirectory.org, Boingboing.net, and networkedblogs.com.
Presence on Video Sharing Sites
Notice how many sites maintain a presence on YouTube? It’s because there are many potential visitors that can be directed to a site after they see a video clip. That’s why posting videos on sites like YouTube, Dailymotion, Vimeo, Ustream, Hulu, Metacafe.com, and Break.com are also considered a good way for doing off page SEO. Search engines frequently present video search results especially for keywords involving recent events or news and for keywords on tutorials. It would be a big lost opportunity to be found by search engines and to attract visitors if you don’t maintain a presence in video sharing sites.
Article, Infographic, Image, and Document Submission
There is no science in doing off page SEO. It’s rather difficult to precisely measure how the strategies listed here impact SERP ranking but these are important SEO techniques that need to be done. There is a universally accepted consensus in the SEO community that the kind of interactions or engagements achieved with these off page SEO strategies matters – significantly matter.
Conclusion
Ultimately, SEO in 2017 is about making sites more appealing to humans. It’s about making sure that content reads naturally and that a site leaves a good impression with its appealing design, good navigability, and better interactivity or responsiveness. As search engines, especially Google, strive to make their algorithms smarter and less likely to fall for the manipulative schemes of unscrupulous SEO companies, the trend is on making sites more attractive to humans and not to search crawlers or bots.
About The Author:
Bernadine Racoma is a senior content writer at Day Translations, a human translation services company. She has a notable fondness for things related to technology, social media, travel, health, lifestyle, and current affairs. She is also an advocate and mother to 7 successful children.
We always give importance to desktop keywords and neglect the facts of how vital mobile keywords can be. But most of the people in this era use the Internet through their mobile phones. So, it is high time to pay attention to mobile keywords. It’s really tough to think about mobile more than desktop keywords. A huge number of audiences surf the web with mobiles, so if you intend to catch their attention, a mobile SEO boost up is needed for your site so that it will be fruitful.
Mobile keywords are more likely to be single keywords. It includes letters or numbers and can be picked by an entrepreneur as it is needed to send the word to the users as code in their mobiles. The codes are called “Short Code”.
These short codes must be unique and must be relevant to the brand and the campaign strategy. The target of this is the person who is sending the text message can join to the messaging list and can get into the interactive text message campaign.
Distinguishing between mobile keyword and desktop keyword, here are some of the things to keep in mind:
The keywords that are used for mobile phones are usually shorter than desktop keyword.
People with mobile phones usually use voice search for queries while desktop users search by typing.
The probability of error in mobiles is more than that of a desktop.
Mobile keyword research plays a very effective role in marketing strategy if you are aiming at taking SEO more seriously. The arena of SEO marketing has changed a lot over the years and nowadays, it is largely dependent on mobile. So if you are not properly prepared to take this challenge, to be very honest, you are going to suffer some serious consequences regarding SEO.
Mobile keyword research is rather easy if you really think about it. Sometimes it is easier than desktop keyword research. It only needs your dedication, wisdom, and thorough knowledge of your audience and your capability to create dynamic SEO strategies.The following tips will be useful for you to improve your mobile SEO optimized website.
Keep it short
Short words are more popular for mobile search because it is easy to type for the users. The longer keyword can be used on the desktop but it doesn’t work as well on smartphones. You can’t afford to lose your visitors only by focusing on general keywords.
Invest some time on a mobile keyword to reach your target audience. Try to keep the keywords short to get better results. The most secure approach to go ahead with mobile marketing is to utilize keywords of two to three words.
Spacing is Important
Instead of focusing on lots of words, try to work with one suitable word. Using only one word for your keyword can make the whole thing simple. If two words are necessary for your keyword, try to use two different keywords. One will be with space and another will be without space.
Here is an example to make it clearer. Suppose, your keyword is “Houston Texas”, you can use two keywords for this; one will be “Houston Texas” and another will be “Houston Texas”. We all know that a computer does only what it is instructed to do. If you choose a keyword without space and someone is searching for space, then the computer will not find it. Obviously, you will not want these things to happen., So, it will be a wise decision to use both.
Think about the location
Mobile searches are more likely to have location elements. Usually people prefer to get local results for what they are searching. That’s why it’s important to add location elements to mobile keywords.
You must make your site local SEO friendly so that the local audience can find you easily. By setting up ‘Google my business’ you make a presence on Google map instantly. So the audience can connect with you easily and it makes your rank higher on the SERPs.
Ensure to use the words such as ‘nearby’ or ‘near me’ while selecting your location based mobile keyword. Many people use these types of a keyword when searching online. So, when they will search with those keywords, your site will be shown. This way, you can increase the possibility of your site being found by your target audience.
Think about alternative searches
Voice search has become very popular recently. People find it easier and more convenient instead of text searching. To search anything, you don’t even need to open the browser. You can search what you want only by speaking with the help of some programs like Siri and Cortana. So, to cope up with the recent system, you must follow the trend for your site. You need to work for voice searching to make sure your business is also visible on voice search.
Make the keyword easy
Sometimes we make mistakes by complicating things unnecessarily. Always try to choose simple and general keywords instead of uncommon and tough ones. Ensure interesting and easy keywords that are easy to remember.
Normally people don’t forget those words which are interesting. If you choose tough keywords, people might find it harder to remember. When you are promoting your site or product, some people may not have mobile phones with them. If your chosen keyword will be easy, then they can search for that once they have access to the Internet.
Avoid special characters
Special character can make your keyword difficult to remember. So, it’s better to avoid it. If you don’t want to make it hard then try to find keywords with standard letters that are easy to type.
Takeaway
A good performance in mobile keyword research will help you to be more visible in search engines. Eventually, more people will be able to find your business. If you can implement these tips on your site, you will get the upper hand and stand out among your competition. Think from your users’ perspective while doing keyword research. It is high time to adopt this trendy strategy and get the best out of it.
About The Author:
Paul Cowell is a writer and blogger who has projects along with many SEO companies in Houston. He also has experience in the field of SEO and Digital Marketing. When not writing, Paul enjoys shopping and going out with his friends.
Listening others and telling stories, persuading viewer by raising awareness, creating a connection among communities by getting social, catalyzing the moment of serendipity, building relationships or relinquishing control over customers and providing them best customer services, all comes under one head which is social media!
Social media is not just a spoke on the wheel of marketing. It is becoming the way through which marketers can build the entire bicycles of their brand. As an ultimate equalizer, social media give voice and a platform to anyone who is willing to engage. Social media is a superset of online communication channels which are dedicated to community-based inputs, interactions, sharing, and collaboration. The proliferation of social websites and social applications are making this wild child of marketing an integral part of our online as well as social life. Massive staying power of social media attributable depends on the fact that social media keeps evolving. It is continually exceeding users’ expectations and responding new tech like mobile devices and bringing the better feature to us than ever before.
There is a high consensus among social media marketing experts and SEO evangelists that when it comes to crafting an effective SEO strategy, social media is an important consideration. Social media marketing and SEO are two tightly interwoven marketing strategies. Both are organic, inbound strategies, focused on building an appealing identity to attract visitors naturally. Social media marketing is based on high-quality content and increasing the site visibility. On the other side of the story, SEO strategy relies on increasing the online presence of your site and increasing social media reach. Social media play a significant role in increasing your search ranking.
Unfortunately, discussion revolving around the influence of social media marketing on Google rankings leaves vital details. Generally written of material leave out the discussion on how and why social media can improve your SEO rankings.
To remedy this, here is the sneak peak of five unknown effects of social media on your SEO strategy.
1. Sharing Can Lead to Links And Higher Rankings
There are actual connections between social media and SEO. These relationships consist of direct as well as the indirect correlation between these two inbound marketing strategies.
The number of backlinks on your website will contribute to increasing the ranking of your site. Don’t manipulate this effect with black-hat SEO technique. Google look into social signals in order to find out links to a website and to non-manipulate the way in the site can get links. Integration of social media and SEO have replaced the link juice and hard work on creating the link juice. Social media and SEO can work together to give your website the back links it needs for higher ranking in Google SERPs.
Social sharing of the content increase visibility of the page which means the creator of the content such as blogger, journalist and author will notice. That author can mention the link in his following piece of writing, the relationship between the two will increase the ranking of the page.
Another way in which social media influence ranking is the building a working relationship with content creators and specifically sharing the content with them. This concept would be familiar for those who understand the idea of PR in marketing. Social influencers are known for amplifying the impression, but content creators have the capability to create ranking benefits for the site owners. If ranking is your top priority, then relation with the creator would be an important part of your SEO strategy. The effect of the content creator might be not known to you, but it is important.
2. Social Media And “User Interaction Signals.”
Imagine you are searching for a phrase and see the 10 search results on the page with blue links. You click one and land on a page which is not helpful. You hit the back button, this is a bounce on the site, and you click another link from the results on the search page. This time you have found a useful page, so you stay here for few minutes.
An entity which is watching all your searching activity with a sharp eye is Google. The search engine, browser, and analytics on both sites keep track of how much time the searcher stayed on the page. Search engine researcher calls this a long click. Google utilize long clicks as an indicator of quality and relevance. Google rank a site with respect to user interaction signals which is time on site and bounce rate. When it comes to visitor engagement what else comes to the mind is social interactions. Likes, shares, tweets, and comments all indicate that the page is good enough to attract visitors. Liked pages have the higher ranking as a company to other unlike pages with useless information. Social media interactions are based on quality and quality is associated with increasing the rankings.
From a very long time Google keep us telling that if you want to rank higher then make your page as much enjoyable as possible for the targeted audience. Pay attention to the keyword search and use them in a better way to enhance the experience of the visitors.
3. Personalization
Google+ activity directly affect rankings because of Google love google+. Google+ post instantly rank for phrases included in the post. Smart G+ users write posts with bold headline titles at the top of the post. Google utilize google+ activity and reviews to personalize the search engine results after the user sign in. connect to an individual through google+ means increasing the ranking of your website. Google+ activity on do not affect the ranking in other search engines such as Bing or Yahoo, but it has a direct and significant impact on search ranking in Google through social activity.
4. Profile Ranking
Whenever you type a name of a business, social media profile with official website pop up in the search results on the page. All active pertinent social profiles consistently engage the audience. Targeting a platform that resonates most with the prospective customer will help the site owner to increase search engine ranking. Organic results for social media profiles and google+ pages in the corner of the page not directly send traffic to the website but control the SERP real estate and ensure that there is full branded coverage.
5. Different Search Engines are Partial to Particular Social Media Activity
Google, is not only a single game in a town. It accounts for three-quarter of the search engine market share. The second most used search engine is Bing which looks at the social authority of the user. It assigns weight to SERPs by following the number of people following them.
Google is naturally partial to Google+. Google+, social media platform, increase profile ranking in SERPs and put the business directly in front of consumers. When you craft your SEO strategy for the other two search engine, keep in mind that plants that you implemented today will cast as wide a net as possible.
Conclusion
Without any doubt, I have revealed the utter chaos behind alliance between social media and SEO. The above discussion proved that social media and SEO are tightly interwoven to each other. Correlation between social media and SEO is not causation, but there is no doubt that there is a significant impact of social media on SEO. Search engines not directly affect rankings, but social media is giving marketing professionals various opportunities to put their business in front on result pages of the search engine.
About The Author:
Harry James is a freelance blogger and a professional content writer. He love’s to write on any niche, currently working as a content analyst at CellNTrade!
SEO in itself is a very vast terminology to study on, as a very famous quotation says that “a website without SEO is a road without direction.” Whenever you are setting up a website or a blog it is essential to optimize it for search engines and SEO (search engine optimization) and the whole science and study on how you can optimize your websites for the search engines is called SEO in general.
SEO is an essential element of the developing digital world and business world as well. As most of the businesses are moving online, every business owner wants that whenever a customer search anything related to their services their website should be shown at the top and for this, they surely need to do SEO for their websites. In last five years, search engines and mainly Google is rolling out regular algorithm updates which make really hard for an average person to understand the generic sense of this algorithms. That is why SEO always is a separate department in every of the digital marketing agency, and every company hires a technical person for this. In 2017, there might be many SEO factors and practices that could make you able to rank higher, but today we will discuss probably the scientifically proven and most trustworthy SEO practices and factors that could work out in 2017.
Create Amazing Content
Limited Crawling
Influencer Marketing
Smart Content Marketing
On-Site SEO
Following A Proper Link Building Strategy
Mobile Optimization And Mobile Friendliness
Never Neglect Social Media
High Ranking Formula
Accuracy And Relevancy In The Content
Let us now discuss the above-mentioned SEO success factors of 2017 in details and extract the best methodology that could make your website rank higher in the search engines and specifically on Google!
Create Amazing Content
You might have heard about a terminology that “Content is King” or even you must have also heard about a formula that “Great Content + Backlinks = Higher Ranking”. But the thing is, all these quotes and formulae look good only as a theory, practically things are entirely different. Content is surely a crucial aspect, and it is not negligible, but in 2017, if we say that “Reader is the King” it would be justifiable at all. Google love, what people like, so you should rather focus on creating amazing content specifically for you readers. Good content will resultantly lead to you towards acquiring high authority links which will sky-rocket your ranking in SERPs. Just focus on creating content for readers, in fact, it would be more appropriate if I state that “Don’t just find the right readers for your content rather create the right content for your readers.”
Limited Crawling
It is an important and a technical SEO hack, but most people neglect it deliberately which is not okay. Whenever you allows a search engine to crawl your web pages and crawl the large pages from your site, it consumes a lot of crawl budget for the Google crawlers, and it might be possible that a crawler might spend more time on those pages which are of no use. This will affect your site’s credibility and the health, and as a matter of fact, you should be informed that Google cannot crawl all the pages of your website every day. So, it would be much better to put a noindex/nofollow tag on the pages you don’t to get appeared in the search engines. It is not so hard; you just have to see your robots.txt file and fix the things accordingly.
Influencer Marketing
Where should you invest in SEO in 2017? Influencer marketing is one those sections where you should consider investing time and money, both. In 2016 it almost exploded the market, and in 2017 it will become even more familiar because Google has crushed all conventional SEO tactics and everything is being executed in real time now. The other main reason is the instant effectiveness you get with this strategy, just make a list of influencers from your niche and industry, and create content that you think they could be interested in it, once you are done with the substance pitch it to them. If your content is a hero, they won’t hesitate to share it with their community or even link to it!
Smart Content Marketing
Content marketing will also be the one those SEO tactics that will still live in 2017 because of its effectiveness and reliability. Every piece of content you are creating should have a purpose, and it should be engaging so whenever someone reads it, they should feel pleased and share it otherwise your readers will bounce back. Attractive visuals will add up value to your content, and use of relevant outbound links will make it credible. Google loves fresh content so you should do a practice to revisit your old and outdated content and update them regularly if and only if they are out of date.
On-Site SEO
On-Site or Off-Page SEO will remain living on the edge factor for surviving and sustaining successfully in 2017. Various factors are concerned with the On-Site SEO which is as follows:-
Keywords
Content
Meta description
Page titles
Headings
Mobile friendliness
Site speed
404 errors etc.
Following A Proper Link Building Strategy
Following an excellent link building and link acquisition strategy with your SEO will be dramatically essential in 2017. Acquiring some quality backlinks from high authority website will land you with higher rankings in SERPs. Valuable Backlinks will add a credibility and legitimacy to your website that will result in your increased traffic and rankings, and a final verdict for SEO in 2017 would be, focus on topic depth i.e. creating good content and link building strategy.
Mobile Optimization And Mobile Friendliness
Everyone, I repeat everyone should optimize their websites for mobile in 2017. Google has been repeatedly mentioning that how important it is to make your website mobile friendly and it adds a huge part in site’s overall SEO score as well. So just make sure to cross check your site works correctly on mobile also!
Never Neglect Social Media
Although Google has been shamelessly denying that signals generated with social media won’t affect your SEO, the results and statistics depict something entirely opposite to this. The study shows that the websites that are more popular on social media and receives hits from social media are in the much more stable state, and their search rankings are quite better than those who don’t use social media. You can use social media as a power gun for maintaining and sustaining higher search rankings.
High Ranking Formula
It has been proposed by the top influencers in SEO and content marketing industry that following formula will still work well for SEO in 2017:-
Good Content + People linking to it = Higher rankings
It seems that there would be lots of how-to articles available on this topic like. How to increase your search engine rankings? For sure, this formula will remain universal on all. So you now know how actually this method will work.
Accuracy And Relevancy In The Content
Great content will always rock, whatever you publish online must contain accuracy in the data used in it, and the utilized material must be highly relevant too. This will also include some of the elements from On-Site SEO, as discussed above. You have to take care of the placement of relevant and appropriately researched keywords when it is about content. All of your content should be well researched and legitimate that is all about the accuracy and relevancy of the content.
Verdict!
I guess that after reading the above mentioned 10 SEO practices in 2017, you can work out with it and even rock in the digital world. Following them properly will naturally make your website or blog able to rank higher in search engines and look vibrant throughout. If following the proposed methodology you were able to make your site enable for the competition then don’t just forget to share it ahead and give it a thumbs up. Or, if you think that something is missing from the list then don’t just hesitate to comment below.
About The Author:
Harry James is a freelance blogger and a professional content writer. He love’s to write on any niche, currently working as a content analyst at CellNTrade!
SEO is a very healthy and long term marketing strategy that can bring genuine leads and customers for your business. Moreover, studies have shown that SEO can have a better ROI as compared to other forms of advertising and promotions.
It is not extreme to say that businesses that don’t prefer or implement SEO are in far worse condition than companies who invest in search engine marketing.
The first point for any online purchase starts with a search engine. This means optimizing your website for the search engine can be a huge boosting factor for your business.
It’s not enough just to make a website. It’s equally important to make sure that your website is properly structured and have content that is relevant to the visitors of your site as well as the search engines. Properly optimized architecture and content of your website will help you grow your business and increase sales.
Please include attribution to http://www.searchresultsmedia.com/ with this graphic.
Author Bio: Rakesh Desai, CEO, and co-founder of Search Results Media, is passionately engaged in the company’s major activities. Currently, he looks after company’s growth through technology investments, new product lines, and strategic partnerships. He possesses a huge experience of Digital Marketing, Social Media Marketing, Internet Marketing and his core strength lies in sketching out fruitful business strategies.
We love to create awesome websites for small businesses! It is our passion and goal to help as much as possible people with a beautiful online presentation that represents who they are and what they stand for.
![[Infographic] What SEO can do for your Business](https://www.technicalmindsweb.com/wp-content/uploads/2016/09/Infographic-What-SEO-can-do-for-your-Business-Search-Results-Media.png)
We love to create awesome websites for small businesses! It is our passion and goal to help as much as possible people with a beautiful online presentation that represents who they are and what they stand for.