In marketing as well as in business, strategies used to advance one’s company come and go. Yet, in the ever-changing landscapes of business, one advertising strategy remains a constant force – content marketing.
Marketing through content is for those who have the patience to learn the ropes of advertising and the boldness to push their company’s potential. Content marketing isn’t for impatient people who want to see results immediately. Neither is it for business people who have limited plans for their company.
No matter what marketing sources tell you the hottest strategies are every year, you can be sure that the benefits of content marketing are still relevant.
Here are 5 proven benefits of content marketing for your business:
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1. Content marketing promotes search engine visibility.
If you want your brand name to grace the top page of Google, there is no better way to do so than through a good content strategy.
Every blog post you publish is indexed by Google bots. It comes as no surprise that people used to jam as many keywords as possible in an article to push it up Google’s SERPs. Although this practice is now frowned upon by Google and other search engines, it is a testament to the power of content in pulling up a website’s rank and improving brand awareness.
2. Content marketing has the low cost but compounding worth.
This type of marketing does not require thousands of funds to generate income. Aside from patience and time, it takes creativity to grow this investment.
Just think, you can hire a virtual assistant to help you draft strategic content with lasting results. You will be reaping the rewards long after your project-based virtual assistance is completed.
Advertising through content strategy is not exclusive to this category. It can be used to drive traffic from social networking sites and create a strong fan base in these platforms. If you syndicate your content or share it to your social profiles, you can take advantage of the billions of social media users all over the world.
4. Content marketing has rich conversion potential.
If done right, content marketing provides relevant information, gives simple solutions, and entertains the audience with a good read.
This kind of strategy is the key to customer engagement and the secret ingredient that turns visitors into subscribers. People are wary of companies that target them to make money without adding a valuable product or service. If you want to create lasting relationships with consumers, provide them with quality content.
Publishing regularly and posting well-crafted content with credible sources and relevant information draws you closer to the hearts of readers. And when people frequent your site to get a dose of your content, Google is alerted regarding your authority. This is how you steadily build up your domain, your reputation, and inevitably, your audience reach.
If you are mulling over the credibility behind the trendiest advertising tactics today, know that you can never go wrong with content marketing. These 5 proven benefits were established through years of thorough testing.
About The Author:
Catherine vanVonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children.
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